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| The Listing Agreement |
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When you first make a listing appointment, the broker
will ask you to compile a list of documents pertinent to the property
and sale. Meanwhile, the broker will study recent neighborhood sales
(“comps”) and begin to determine how to price and market
your property.
By the time the listing appointment arrives, both you and your
listing broker will be well prepared, but there is a lot of work
to do. The listing broker you meet with will want to inspect your
house and yard to become familiar with it. If your home has special
features, tell the broker about them; they’ll help sell your
property. Be specific about schools, transportation, shopping,
and parks and recreation opportunities. Prospective buyers are
always comparison shopping, and features of your home and neighborhood
that set it apart from others may make a difference.
After visiting with you and reviewing the property, your listing
broker will help you set an asking price for the house. The basis
for your selling price is its market value, commonly defined as
the amount a willing buyer will pay, and an amount acceptable to
the seller. The best indicators of market price are the comps that
your listing broker researched before meeting with you.
A rule of thumb is that homes priced more than 5% over market
value won’t sell. That’s because a buyer who feels
your home is overpriced will more readily buy “more house” elsewhere
for the same amount.
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| Working the Numbers |
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Once the sales price is determined, the listing broker
will crunch numbers to determine the net cash from sale of the home.
This simply anticipates the money you will receive from the home
sale, once all fees and charges are settled. The listing broker will
leave such a “net sheet” with you.
The other side of the numbers deals with the financing a buyer
will need to arrange to make the property purchase. Just as a more
attractive home will attract more buyers, more attractive financing
options will appeal to a larger range of prospects. Your broker
should explain the basic financing options, including Veterans
Administrations (VA) and Federal Housing Administration (FHA) loans,
plus conventional financing.
You should also learn about “discount points.” A point
is one percent of a buyer’s mortgage loan. A point on a $100,000
loan is $1,000, while a point on a $350,000 loan is $3,500. Points
are charged by lenders to sellers, buyers, or both in order to
increase the yield of their loans.
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